Incentives
FOCUS ON ENERGY® rebates and incentives
Focus on Energy, Wisconsin utilities’ statewide energy efficiency and renewable resource program, works with residents and businesses to install cost-effective energy efficiency and renewable energy projects. Since 2001, Focus on Energy has provided incentives to more than 2.7 million homeowners.
Throughout the year, certain products and services are eligible for cash-back rewards or incentives. Find a program and save!
- Energy-Saving Packs
Do you know a simple way to use less energy and save money? Sign up for a free energy-saving pack to be delivered to your home. Each pack contains a variety of products such as ENERGY STAR® LED light bulbs, a high-efficiency showerhead, water-saving faucet aerators and more. - Smart Thermostats
Buying a smart thermostat just got even smarter! If you’ve been thinking about upgrading your thermostat, Focus on Energy now offers a $50 incentive on qualifying smart thermostat models. - Home Energy Assessments
Consider taking a comprehensive, whole-home approach when looking to boost comfort and energy efficiency. Start with a home energy assessment. After the assessment, you’ll receive a clear roadmap of recommended improvements, cash incentives and guidance to help you use energy smarter. - Home Efficiency Rebate Program (HOMES)
HOMES offers rebates for energy-saving home improvements, including insulation and efficient heating and cooling equipment. Participants need a home energy assessment. Rebate amounts are based on a household’s income level and predicted energy savings from recommended upgrades. - Home Electrification and Appliance Rebates (HEAR)
HEAR offers rebates to help low- and moderate-income families make their homes more energy efficient. Qualifying equipment currently includes heat pumps, heat pump water heaters, electrical panels and electrical wiring. Equipment must be purchased and installed by an IRA Registered Contractor. In 2025, you will be able to purchase equipment through participating stores.
Federal tax credits
Federal tax credits may be available for customers who install ENERGY STAR-certified equipment in their homes. Examples of items that may qualify include furnaces, water heaters, insulation, windows and more. Learn more.
MGE customers making home improvements to enhance energy efficiency may be eligible for tax credits. The U.S. Department of Energy has information about the government’s energy-efficient home improvement credit and residential clean energy property credit.
The tax credit information contained within this website is provided for informational purposes only and is not intended to substitute for expert advice from a professional tax/financial planner or the IRS.
